Liu Wen, Estee Lauder’s First Asian Face
[via Imaxtree]
NEW YORK, Apr 15, 2010 (BUSINESS WIRE) —The Estée Lauder brand today announced that it has signed two of fashion’s brightest runway and editorial stars as new global faces of Estée Lauder. French model Constance Jablonski and Chinese model Liu Wen will join Estée Lauder’s roster of global beauties - Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow - and debut in its global advertising campaigns beginning June 2010.
The signing of Constance marks the first time Estée Lauder has signed a French model, and the signing of Liu Wen marks the first time the brand has signed a Chinese model. Over the years, models in Estée Lauder’s global campaigns have hailed from the U.S. (Karen Graham, Willow Bay, Carolyn Murphy, Gwyneth Paltrow, Hilary Rhoda), the U.K. (Elizabeth Hurley), Czech Republic (Paulina Porizkova), Poland (Anja Rubik) and Ethiopia (Liya Kebede).
“Estée Lauder has always searched for global beauties that define a generation,” said Aerin Lauder, Senior Vice President, Creative Director, Estée Lauder. “Constance and Liu Wen are the beauties of our time. Both models have quickly captured the attention of the fashion and beauty world.”
“We are thrilled to introduce Constance and Liu Wen to women around the world,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “Both models have the style and confidence that reflects Estée Lauder’s modern vision of global beauty.”
More on Liu Wen
-Wen as the 1st Asian to walk the Victoria’s Secret runway (Dec 2009)
-More modeling pics
-Short bio
Info via
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![Liu Wen
Most recently became the first Chinese (or non-mixed Asian) model to strut the Victoria’s Secret catwalk. This Victoria’s Secret 2009 Fashion Show airs on CBS tonight Dec 1st @ 10pmET/9c. (A total of 3 mixed and non-mixed Asians heat up the runway tonight…post coming up!)
Per Wiki:
Liu Wen was born January 27, 1988, in Yongzhou, a city in the Hunan Province of China. Wen started her modeling career in 2005,[3] when she entered the New Silk Road World Model Contest, a contest previously won by international covergirl Du Juan. Though she didn’t win, she began working after the contest. She became a national success when she landed the cover of Chinese FHM in the beginning her career.[3] She then started working for top Chinese fashion magazines like Vogue and Harper’s Bazaar.[3]In September 2007, Liu caught the eye of the international fashion industry when she shot a Cosmo editorial styled as designer like Karl Lagerfeld and Viktor and Rolf[1][3], and later appeared on the cover. She then was ushered to Paris in 2008, and signed with Marilyn Agency.[3]
In February of the same year, she appeared in four editorials for Chinese Vogue.[3] She debuted on the international runways in the same month, closing the fall Trussardi show in Milan, and also walked for Chanel, Jean Paul Gaultier, and Hermès.[2]
For the Spring 2009 season, she appeared in seven major campaigns[4], including DKNY Jeans, The GAP, and cKone.[4]
In 2009, Liu Wen became the first ever Chinese or non-mixed far east model to walk the Victoria’s Secret Fashion Show.[5]
More pics of Liu Wen in NYMagKeywords: Asian Models, Famous asian models, chinese models, first asian chinese model in victoria’s secret runwayOther Photos: 1, 2, 3, 4](http://30.media.tumblr.com/tumblr_ktwfdtIVjn1qa172uo1_500.jpg)
